Integration — Google Ads
Connect Google Ads to your performance operating system
Search, Shopping, and Performance Max data unified with your CRM, revenue stream, and other ad channels. Attribution that goes beyond last-click to actual business outcomes.
What data flows
Google Ads data, revenue-linked and unified
Campaign & Ad Group Metrics
Spend, impressions, clicks, CTR, CPC, CPL, ROAS, and conversion events — pulled automatically across Search, Shopping, Display, and Performance Max campaigns.
Revenue Attribution
Match Google Ads conversion events against your CRM and revenue data. See which keywords, ad groups, and campaigns drive actual closed revenue — not just reported conversions.
Keyword-Level Performance
Revenue contribution mapped to individual keywords. Understand which search terms deliver profit, not just traffic. Cut waste and scale what works.
Account Health Scoring
Automated health scores for each Google Ads account based on delivery, pacing, Quality Score signals, and performance trends.
Anomaly Alerts
Automated alerts for spend spikes, Quality Score drops, CPL divergence, and impression share loss — with enough context to act immediately.
Cross-Channel Comparison
See Google alongside Meta and TikTok on the same revenue-based KPIs. Compare channel efficiency with a consistent attribution methodology across your full stack.
Setup
Connected in minutes
01
OAuth connection
Connect via standard Google Ads API OAuth. No developer time, no manual token management, no MCC complexity.
02
Select ad accounts
Choose which Google Ads accounts to include. Manager (MCC) accounts and individual accounts are both supported.
03
Data syncs automatically
Historical performance data is imported and live data updates continuously. Your first view is ready within minutes.
Also available
Connect Google with your full paid stack
Additional connectors can be scoped during pilot onboarding.
Google Ads performance should connect to revenue, not just conversions.
Book a private walkthrough and connect your Google Ads accounts in the same session.
Private pilot for high-spend teams and agencies.